Abstract
A study conducted at Kansas State University focused on the impact of color respective of student' perceptions of satellite‐imagery. Three treatments consisting of interpreting gray, red and blue‐tone color scheme satellite‐images using a semantic differential instrument were administered. A Random Block Design statistical method was utilized to determine statistically significant results. Statistically different responses were recorded for each treatment, indicating that the blue‐tone satellite‐imagery ranked most positively by subjects, followed by gray and red color schemes. Descriptive factors within the semantic differential instrument were parallel in ranking.