ABSTRACT
In the Internet century, the product life cycle for many products are seriously short, therefore forecasting the demand for the future is important for many businesses. Although, exponential smoothing method is a popular tool in short-term forecasting because of its easiness and efficiency, yet the optimal smoothing constant is usually difficult to be obtained. In order to cope with this problem, a fuzzy exponential smoothing model will be derived by fuzzy forecasting values to enhance and enlarge the abilities of the short term forecasting tools.