THE STUDY IN PROMOTION STRATEGY FOR ELECTRONIC BUSINESS OF TAIWAN INFORMATION TECHNOLOGY INDUSTRY

ABSTRACT

The purpose of this research is to explore the promotion strategy of industrial electronic business in Taiwan's information technology industry. By questionnaire survey, the research found the business strategic dimensions of introducing the electronic business are: (1) enhance the efficiency and service, (2) create the competitive advantage, and (3) maintain the business value system. The research also found the critical factors of the introducing the electronic business are: (1) information architecture and capacity, and (2) environment structure of electronic business. Finally, the research suggests the government should construct the well-defined investment conditions, law and technology standards and prompt the concept and technology framework of industrial electronic business.

Keywords:

• Information Industry
• Industrial
• Electronic Business
• Supply Chain Management