Netsourcing in SMEs: E‐ticketing in Art Venues

Abstract

Netsourcing allows the renting of information systems (IS) services and applications from a third party provider via a network. E‐ticketing is a booking option that is developing rapidly in the entertainment industry. This paper investigates the motivations of four theatres for adopting netsourcing‐based e‐ticketing. By splitting the IS adoption decision into solution‐ and realization‐specific factors, the paper introduces a novel way of considering e‐commerce adoption in SMEs. Exploratory case research demonstrates that perceived benefits, the desire to expand online activities, industry trends, and pressures from customers motivate theatres to adopt e‐ticketing. In conjunction with e‐ticketing, the netsourcing business model is adopted due to internal constraints and restrictions imposed by the provider of the existing box office system.

Keywords:

• small and medium‐sized enterprises (SMEs)
• e‐commerce
• netsourcing
• e‐ticketing adoption
• theatres

Notes

Philip Powell

Maria Woerndl

([email protected]) is a doctoral candidate in Information Systems at the University of Bath, School of Management.

([email protected]) is Professor of Information Systems at the University of Bath, School of Management.

Maria Woerndl

([email protected]) is a doctoral candidate in Information Systems at the University of Bath, School of Management.

Richard Vidgen

([email protected]) is Professor of Information Systems at the University of Bath, School of Management.

Additional information

Notes on contributors

Richard Vidgen

Philip Powell Maria Woerndl ([email protected]) is a doctoral candidate in Information Systems at the University of Bath, School of Management. ([email protected]) is Professor of Information Systems at the University of Bath, School of Management. Richard Vidgen ([email protected]) is Professor of Information Systems at the University of Bath, School of Management.