The Dynamics of Language: A Linguistic Analysis of the Framing of COVID-19 in Eswatini

Abstract

COVID-19 has drastically disrupted the lives of many people globally, and the havoc it has wreaked has shattered world economies. The effects of COVID-19 in Eswatini (formerly Swaziland) are threatening the very foundations of the country. Referenced in the national language, its effects manifest in the perceptions and experiences shared among Swazis (emaSwati) about the scourge. This article investigates the pandemic's impact on Swati (siSwati) and the ways in which Swazis adapted their language-related tropes in the face of unprecedented social and economic disruptions. Data are drawn from government briefings, news bulletins, media interviews and addresses. The findings demonstrate that COVID-19 has produced neologisms and expressions that index Swazis cultural views. While a morpho-syntactic analysis of the neologisms demonstrates that they derive from varied word-building mechanisms and exhibit COVID-19's distinctive characteristics of transmissibility, pathology, and annihilation, the measures to contain COVID-19 are presented aesthetically to dispel the anxiety associated with the pandemic.

Keywords:

• COVID-19
• Eswatini
• Swati
• neologisms
• euphemism
• word-building processes