Abstract
Since the fall of the Berlin Wall the author has participated in several projects aiming to change the practice of management in Central Europe. He has now moved from trying to facilitate reform to writing about the cultural, managerial and intellectual difference(s) experienced. This confronts the possibility of text-ualizing these (Central European) experiences as something: (i) to be gazed at, (ii) as glances towards an object wherein (authorial) gaze took precedence, (iii) as an indefinable activity of gazing. In this article, these textual strategies are explained, and an example of each is presented and commented upon.