Academic liner notes: a re-inquiry of Chris Hackley’s (2012) CCT Blues

ABSTRACT

While in certain sub-areas of marketing and consumer research, alternative modes of investigation and representation have been mushrooming for a while - i.e. publications of poetry, poetry sessions at conferences, videography, and fiction - we suggest music and complementary academic liner notes as another form of alternative investigation and expression. This paper offers accompanying notes to our original contribution in musical format as an alternative mode of representation and critical dramatization in marketing and consumer research. The song is called CCT Blues and is perfomed by Postmödern talking sans frontiers avéc fromage [the song can be found on Applemusic, iTunes, and Spotify searching for CCT Blues and the artist name.] These liner notes guide the academic listener through our reflexive critical dramatization of the current intellectual condition of the CCT research area in form of a cover song of Chris Hackley’s CCT Blues [2012a. CCT Blues Electric Version.wmv, June 2. Accessed November 25, 2016. https://www.youtube.com/watch?v=n1pgyaiw610]. Consequently, this paper offers a backstage pass into the world of producing and packaging our critique in audio format.

KEYWORDS:

• Music
• popular music
• re-inquiry
• art
• CCT

ORCID

Jacob Ostberg http://orcid.org/0000-0001-5447-3661

Notes

1 The New Wave of British Heavy Metal.

2 In an ironic twist, reviewer 2 (CMC does not use letters to distinguish between reviewers, otherwise this would, no doubt, have been the ominous reviewer B) pointed out that this intro, containing an element of human laughter and then switching into a groove that comes to define the song, is reminiscent of the song Wipe out by The Surfaris. While we were ignorant of this at the time of recording, upon consulting The Surfaris’ masterpiece, we acknowledge that we were obviously subconsciously influenced by this, just like many CCT scholars are subconsciously influenced by various theoretical positions that have subsequently sedimented into the canon of classics.

3 An effect operated by the guitarist with a foot pedal moving up and down, whereby altering the tone of the guitar signal by sweeping the peak response of an audio filter. The effect is supposed to mimic the human voice and can be understood as an electronic version of a similar form of sound alteration used by trumpet and trombone players whereby a mute is placed in the bell.