Creativity and Brain-Functioning in Product Development Engineers: A Canonical Correlation Analysis

Abstract

This study used canonical correlation analysis to explore the relation among scores on the Torrance test of figural and verbal creativity and demographic, psychological and physiological measures in Swedish product-development engineers. The first canonical variate included figural and verbal flexibility and originality as dependent measures and (a) higher scores on the brain integration scale, (b) faster speed of processing in an event-related potential task, (c) faster conflict-resolution during the Stroop task, (d) higher moral reasoning, and (e) higher manageability and lower comprehensibility as independent measures. Flexibility and originality reflect the ability to see old situations in new ways leading to unique responses. Greater mental adaptability was associated with greater brain integration and speed of processing along with higher moral reasoning and feeling of being in control. Future research could investigate effects of interventions that optimize brain integration on creative output across professions.

Acknowledgments

We thank University West for help to fund this research.