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Abstract
This investigation attempted to discern the interactive effects of communicator and message type on attitude change and terminal perceptions of the communicator. Four directional hypotheses pertaining to specific combinations of communicator and message type were tested in a 2 x 2 factorial design. An interaction effect was observed for communicator and message type in the production of attitude change, and communicator and message type significantly interacted in the production of terminal perceptions of the communicator.