186
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Scales for the measurement of homophily with public figures

&
Pages 169-179 | Published online: 01 Apr 2009
 

Abstract

This paper reports three factor analytic studies of perceived homophily with public figures. The original instrument was comprised of sixty‐one Likert Scales. Factor analysis produced two interpretable factors. A six‐item attitude homophily scale and a four‐item background homophily scale is reported. Reliability and validity of the instrument is also reported, along with a discussion of future uses and applications.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.