The rhetorical genesis of Ralph Nader: A functional exploration of narrative and argument in public discourse

Abstract

Ralph Nader's 1966 appearance before a U. S. Senate subcommittee, widely viewed as the catalyst for his rise to fame, offers a revealing opportunity to explore the rhetorical accomplishments gained through the integration of narrative and argument in public discourse. This study illuminates Nader's emergence from the hearing as a prominent figure in public decision making, by examining his ability to synthesize the elements of narrative vitality captured in the event with a lucid line of orthodox argumentation. The analysis explores the rhetorical functions performed by narrative and argument in Nader's testimony, and how their joint operation provided Nader the resources to claim an enduring role in public deliberations about consumer issues.