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Abstract
Attempts to locate music video's affective power primarily in either its aural or visual images have lead critical theorists to overlook the synergistic relationship between both types of imagery in the media form. By analyzing the original and alternate versions of three popular video clips this paper provides a sense of the manner in which the music and visuals in music video interact to influence the dispositions of television viewers. The analysis reveals that rather than merely illustrating or amplifying musical themes, visual images can highlight particular feelings and emotions within the spacious universe of affective possibilities surrounding a song.
