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Articles: Student Recruitment and Admissions

The Development and Implementation of a Minority Recruitment Plan: Process, Strategy and Results

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Pages 175-185 | Published online: 14 Jun 2013
 

Abstract

The authors identify and discuss the planning process and results of a three-year minority recruitment effort. The recruitment principles and framework used to influence decisions are explained. The recruitment and retention effort consisted of six phases: Gauging the environment, preinitiation, program planning and development, implementation, evaluation, and institutionalization. Each phase is discussed along with the tasks and strategies which proved to be effective.

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