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Abstract
Social work has an image problem in the popular media. Historically, social workers abdicated control for shaping public opinion to media producers who had no investment in the future of the profession. Since 1992, this author, colleagues, and students from the University of Nevada, Reno, School of Social Work, have been producing independent television documentaries for broadcast purposes. A systematic approach to media instruction has evolved. This article promotes the inclusion of such content in the traditional social work curriculum as an innovative educational approach.