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Journal of Food Products Marketing Volume 18, 2012 - Issue 3
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Articles

Acceptance of Genetically Modified Foods with Health Benefits: A Study in Germany

José I. Rojas-Méndez Sprott School of Business, Carleton University, Ottawa, Ontario, CanadaCorrespondence[email protected]
,
Sadrudin A. Ahmed Telfer School of Management, University of Ottawa, Ottawa, Ontario, Canada
,
Rodrigo Claro-Riethmüller Universidad de Talca, Talca, Chile
&
Achim Spiller Department of Agricultural Economics and Rural Development, University of Goettingen, Göttingen, Germany
Pages 200-221 | Published online: 19 Apr 2012
 
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Abstract

A study was carried out in Germany in order to assess consumers' acceptance of genetically modified (GM) foods with health benefits (bread, yohurt and eggs). Acceptability of GM foods increases when its source does not involve animal products such as eggs. Three factors have been identified as direct antecedents of the acceptance of GM foods: respondents' attitude towards biotechnology, health consciousness, and time pressure, being the first one the most salient one. Price consciousness has an indirect positive impact (mediated by health consciousness) upon acceptance of GM products. Males were more likely to accept GM foods with health benefits.

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