Culture, context, and cognition: The Semantic Procedural Interface model of the self

Several studies have found evidence that social information processing is strongly influenced by the person either primarily defining his or her self as an autonomous entity (independent self-construal) or as related to other people (interdependent self-construal). In this chapter, we describe the psychological mechanisms by which independent and interdependent self-construals affect individual experience. We propose the Semantic Procedural Interface (SPI) model of the self, which distinguishes two such mechanisms. In addition to differences in the semantic content areas from which independent and interdependent self-construals arise (semantic application mechanism), there are also different procedural modes of thinking (procedural application mechanism) associated with them. Independent self-definitions coincide with the tendency to process stimuli unaffected by the context in which they appear. Relating the self to the social contexts within interdependent self-construals facilitates context-bounded thinking (i.e., processing stimuli by paying attention to their relation to the given context). The results of several experiments attesting to the value of the differentiation between both application mechanisms are presented. We discuss how far differences in information processing between members of different cultural groups can be traced back to the mechanisms described in the SPI model.