A Report on Information Dissemination Strategies: The Case of Da’wah Academy, Pakistan

Abstract

Information dissemination is a term used to describe the distribution or broadcasting of information (IGI Global). Using the case-study method, this article has investigates various information dissemination strategies used by Da’wah Academy for Da’wah purposes. The study concluded that Da’wah Academy is using both traditional and modern information dissemination strategies to convey the message of Islam within Pakistan and abroad. This report recommends that Da’wah Academy should begin publishing in electronic format to widen the use and sale of their publications. There is a need to focus on web-based information dissemination and to extend the use of social media to pull information among information seekers. It is recommended that the Academy initiate online distance learning courses along with traditional correspondence courses to cater needs of far-flung areas.

KEYWORDS:

• information dissemination strategies
• Da’wah Academy
• preaching
• Da’wah