Resource integration, value co-creation and continuance intention in MOOCs learning process

ABSTRACT

With the ever-increasing adoption of MOOCs, the study of MOOCs learning behavior has been paid more and more attention, both in practice and in academia. This study aims to understand the impact of resource integration (including platform resources, teacher resources, and learner resources) on learners’ perception of value co-creation (including knowledge value, hedonic value, and social value), as well as the impact of value co-creation on users’ continuance intention. A total number of 372 learners participated in this study. The empirical results show that learner resources have a significant impact on value co-creation, which in turn enhances their continuance intention to use the platform. In addition, platform resources have a significant impact on social value. Moreover, teacher resources have a significant impact on knowledge value and hedonic value. The results offer inspirations for managers of MOOC platforms to maintain and promote learners’ continuance intention.

KEYWORDS:

• MOOCs learning
• resource integration
• value co-creation
• continuance intention

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This work was supported by the National Natural Science Foundation of China [No. 71272018] and the National Natural Science Foundation of China [No. 71740017].

Notes on contributors

Dan Qi

Dan Qi is a Ph. D. candidate in School of Economics and Management at Beihang University, Beijing, China. Her main research interest has been in the area of learner behaviour in e-learning, interactive learning environments, and education management. Her work has been published in Computers & Education.

Mingli Zhang

Mingli Zhang is a professor in School of Economics and Management at Beihang University, Beijing, China. His main research interest has been in the area of customer behaviour in e-marketing, branding strategies, and customer value. His work has been published in International Journal of Information Management, Computers in Human Behaviour, Internet Research, Psychology & Marketing, and other journals.

Yan Zhang

Yan Zhang is a Ph.D. candidate in School of Economics and Management at Beihang University, Beijing, China. Her research interest comprises social commerce and online knowledge communities. Her work has been published in International Journal of Information Management and Interactive Learning Environments.