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Original Articles

Community Empowerment as a Means in Promoting Local Products: A Case Study in Bandung, Indonesia

 

Abstract

The paper is depicting an initiative created by a creative industries’ entrepreneur in Bandung, Indonesia, to enable local talents in order to be sustainable. Utilising their own personal resources, the company began to gather other parties in doing the business. It is one example of how the government, business practitioners and academics are able to collaborate in producing the way forward for a city. Implementing qualitative methodology of interview, the findings showed significant views of how the three strands of the Triple Helix concept were able to work collaboratively.

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