Promotion and Branding from the Lens of Gamification in Challenging Times

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Acknowledgements

The guest co-editors would like to sincerely acknowledge the Editor-In-Chief of the Journal of Promotion Management (JPM), Professor Hooshang M. Beheshti, for his continued leadership, guidance, and support. The guest co-editors would also want to express their gratitude to all contributors for their quality submissions and for providing novel dimensions and insights into the gamification phenomenon. Lastly, the guest editors would like to thank all the reviewers for their timely reviews and valuable inputs.

Disclosure statement

No potential conflict of interest was reported by the authors.