Acknowledgments
We acknowledge the encouragement received from the Dean and Vice-Chancellor of our University to carry out the study. We are thankful to the anonymous reviewer for reviewing the manuscript, which improved the manuscript's narrative.
Additional information
Notes on contributors
Sunil Barthwal
Dr Sunil Barthwal is a Sr. Associate Professor in the Department of Management at the University of Petroleum and Energy Studies, Dehradun. He has been teaching management programs to a diversified mix of postgraduate and undergraduate students in India and the Middle East. His area of expertise and interest include Digital Marketing, Advertising, Culture studies, and Sustainability Marketing. He has published and presented studies on advertising, culture, sustainable practices, tourism and healthcare. Dr Barthwal writes articles and blogs for leading daily newspapers of India. Dr Barthwal believes that understanding social and cultural changes in society is the key to a harmonious and sustainable civilization.
Vipul Sharma
Dr Vipul Sharma is a Sr. Associate Professor in the Department of Accounting and Finance at the University of Petroleum and Energy Studies, Dehradun. He has been teaching International Financial Management, Risk Management, and Corporate Finance to graduate and postgraduate students for over 18 years. Dr Sharma has presented his work at National and International conferences and has contributed papers on International Finance in leading academic journals.