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Original Articles

Happily Ever After? A Content Analysis of Romantic Ideals in Disney Princess Films

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Abstract

This study presents a quantitative content analysis of the romantic expressions portrayed in the 12 Disney princess movies. The films were analyzed for presence of romantic expressions (ideals and challenges) and the character reactions to those expressions. Results indicated that romantic expressions are prevalent in these films, with idealization of other as the most common ideal expressed. The transitional era of films (i.e., princess movies released between 1989 and 1998) contained roughly the same number of ideals as the other eras of classic (i.e., movies released before 1989) and modern (i.e., movies released after 1998) combined. Further, ideals were three times more common than challenges in classic films, whereas ideals and challenges were expressed equally in transitional and modern films. In general, across all three eras, challenges were most commonly met with punishing and negative reactions, whereas ideals were most often rewarded. Finally, there were no sex differences in terms of ideal expressions, but male characters were the dominant pursuers in 9 of the 11 films that featured a romantic relationship.

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