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Abstract
This essay continues a controversy initiated in the CSSJ in 1962‐1963 (XIII, 4, and XIV, 1). It argues that Existentialism will provide meaningful questions which must be pursued if rhetoric is to be firmly based. In particular, it contends that our common maxims heard in speech classes and seen in texts, “Be logical!”; and “First, seek the truth!”; are at best insufficient and in practice may be invidious.