The relationship between attractiveness and credibility of television commercials as perceived by children

The relationship between children's perception of the attractiveness and the credibility of television commercials was investigated. Specifically, this study was designed to determine if children like commercials they believe or believe commercials they like. Results indicated a moderate correlation between the perceived attractiveness and the credibility of the commercials. Children are capable of making selective value judgments about the cleverness, happiness, truth and reality of the message.