Object importance and commitment to position: Predictors of attitude position

Two hypotheses were tested: object importance and commitment to position will (1) in combination, and (2) each separately, predict attitude position. Responses were collected on three scales for each item: attitude position, commitment, and importance. Data were analyzed by multiple linear regression analyses. Results suggest that attitude position is not a unitary construct and that its composition includes commitment, importance, and one or more other variables not yet adequately determined.