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Central States Speech Journal Volume 24, 1973 - Issue 4
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Original Articles

Stevenson of Illinois: Identification in the 1970 senatorial campaign of Adlai E. Stevenson III

Carole Riester Callahan Instructor in the Dept. of Journalism and Communication, University of Bridgeport
Pages 272-277 | Published online: 22 May 2009
 
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Abstract

Adlai E. Stevenson III's 1970 campaign for the U.S. Senate provides a case study of the campaign of a political legacy and of the special campaign strategy afforded legacies—identification with family name and backgrounds of political service.

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