Paying attention to channels: Differential images of recruitment in students for a democratic society, 1960‐1965

Abstract

Almost all rhetorical studies of movements focus on movements’ public and mass communication. This study claims that such a focus may limit our picture of movements’ rhetoric. The study examines recruitment by Students for a Democratic Society (SDS) to support this contention. It examines SDS recruitment through public, mass, and interpersonal communication channels, and concludes that scholars investigating movements should look beyond public and mass communication if they seek a general theory of the rhetoric of movements.