Marketing Information Systems: Initiating a Dialogue for Cross-Disciplinary Courses

Abstract

The marketing field has witnessed an information explosion due to the proliferation of personal computers. Marketing practitioners are aggressively integrating technology to aid managerial decision making. To better prepare students for a technology intensive environment, academia has increasingly incorporated computer applications in various content areas of the marketing curriculum. This paper proposes to initiate a dialogue among marketing educators to facilitate the education of students in marketing information systems (MKIS) management. After an examination of current alternatives, a framework for a MKIS track is discussed.