Social Responsibility and AACSB Accreditation Standards: How ISO 14000 Can Integrate Environmental Issues into the Marketing Curriculum

Abstract

“For corporations, the key issue is to understand the relationship of wealth to risk. Risks are a by-product of producing wealth. In the current post-industrial society … the risks are greater, more harmful, geographically more pervasive, longer term, and more difficult to measure” Shrivastava (1996, p. 8).

“When the Chernobyl nuclear power plant disaster spread radioactive clouds across much of the northern reaches of Scandinavia, cesium-137 particles were absorbed by the lichens carpeting Lapland. The area's Saami people depend on reindeer meat for food, and the reindeer feed on lichens. After Chernobyl, more than 70,000 reindeer had to be killed and the meat discarded because it was too radioactive to eat” Miller (1996, p. 429).