A Case in Point: An Interdisciplinary Approach to the Short Term Study-Abroad

Abstract

The interdisciplinary approach to a short-term study-abroad program provides a natural environment in which to examine international marketing practices. The literature reiterates the need to understand culture in order to be successful at International Marketing. A study-abroad program that uses a faculty coordinator whose expertise is in culture and language, and a faculty coordinator whose area is marketing, provides students with an opportunity to enhance their understanding of the dynamic between business and culture. The added value that this interdisciplinary approach offers creates a more efficient and effective program overall.