Teaching Marketing Ethics in the 21^st Century

Abstract

Concerns are constantly raised about marketing's negative effects on cultural values. Society demands that businesses and marketers, in particular, be more ethically responsible. What have marketing educators done to contribute to improving the ethical character of future marketers and prepare them to make better ethical decisions? This pilot study reviews how marketing educators have approached the teaching of marketing ethics primarily from a pedagogical perspective and explores the views of prominent marketing ethics educators concerning how we should approach the teaching of marketing ethics in the 21^st century, and suggestions are offered based upon the findings of this study.