Education, Attitudes, and Career Intent in the Philippines

Abstract

This study examines educational preparation, attitudes toward sales career and motivation to work, and career intent by business students in the Philippines. First, 26% of students, the majority of which were concentrating in other business disciplines, intended to work in an area of marketing or sales. Second, students that concentrated in marketing and intended to work in sales scored higher on an international sales career scale. Third, student responses to a motivation to work scale correlated poorly with intent to enter a sales career. However, students with the lowest academic performance as measured by grade-point average appear to be the most motivated to work. Based upon the findings, educators are presented with a discussion of the results and implications of the study.