Casuistry and Change Readiness: Fundamental Aspects of Teaching Ethics in Marketing Decision Making

Abstract

This paper presents a framework for teaching marketing ethics. The framework is rooted in the change readiness of marketing departments and includes four elements: 1) an assessment of the change readiness of the department, 2) the determination of ethics education goals, 3) an assessment of resources and establishment of effectiveness measures, and 4) the implementation of the program. The framework is based on two premises. The first premise is that a casuistry- focused model can facilitate the creation and growth of an ethics curriculum in marketing. The second is that ethics teaching in marketing must be integrated throughout the curriculum.