![Sample our Social Sciences journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/110822/TOC-Subject-Sample-2021-Social-Sciences.jpg"})
Abstract
Generation Y has taken over college campuses, bringing with it a unique set of challenges. This generation grew up with the Internet, video games, cell phones, etc. They expect entertainment. The Principles of Marketing class is filled with different business (and non-business) majors. As such, many of the Gen Y students are apathetic to the course. Students view pricing as one of the most boring topics of the semester, with most textbooks focusing on lists of concepts. Playing the Price is Right game makes these concepts easier to understand. Students enjoy the game and claim that it helps them learn much better than rote memorization of terms.
