Dealing with Student Group Project Traumas: Teaching Students Recognition, Responsibility, and Resolution of Group Project Problems

Abstract

Marketing faculty frequently use group projects in their courses to provide students the opportunity to learn to work with others effectively to solve marketing problems. Unfortunately, these projects often are fraught with group problems detracting from their ability to provide students the opportunity to practice their marketing skills. Furthermore, marketing faculty typically do not have the time in their course to both teach the students the marketing content as well as how to function effectively in a team. This paper hopes to provide marketing faculty a means for making students more aware of group project issues before they occur, how to effectively document them, and how to fairly resolve them.