Assurance of Learning and Outcomes Assessment: a Case Study of Assessment of a Marketing Curriculum

Abstract

Recent AACSB International accreditation standards have placed higher emphasis on programmatic outcomes assessment through the assurance of learning criteria which require tighter alignment of school, program and course goals. Although business and marketing literature has addressed various aspects of the assurance of learning process, there is no complete tested model currently in the literature that demonstrates how outcomes assessment should take place within the context of an ongoing program review. In addition to a review of the literature, this paper provides a comprehensive model of assurance of learning (AoL) and provides a case study of marketing curriculum review and AoL implementation at Simmons College School of Management.