Location, Location, Location: Film Corporations' Social Responsibilities

Abstract

Many TV series are set and filmed in small rural communities that are often attempting to deal with issues of rural decline. Increasing tourism is an extremely attractive option for these communities. Entrepreneurial film‐tourism business activities such as guided tours, branded souvenirs, and guidebooks can also assist in arresting decline in these communities. However, such opportunities do not always eventuate, with the community left to deal with increased visitation and often a serious loss of privacy. Film companies have a vested interest in maintaining a positive relationship with the location communities, particularly if they wish to continue filming there. This paper argues that they need to consider their responsibilities to the communities in which they film, particularly in relation to the tourism legacy they leave behind.

Keywords:

• Film‐induced tourism
• corporate social responsibility
• community development