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Original Articles

Analysis of Structural Equation Model for the Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty

Pages 297-313 | Received 18 May 2007, Accepted 15 Aug 2007, Published online: 12 Oct 2008
 

Abstract

Greater understanding of the model that plays a role in attracting certain visitor segments thus allows travel businesses to develop marketing strategies. This research analyzes an empirical model including push motivations, pull motivations, cognitive involvement, affective involvement, satisfaction, and loyalty to students' top domestic and international destinations. Results suggest push motivations are a good predictor of pull motivations, which in turn are considered a good predictor of cognitive involvement. Cognitive involvement is a good predictor of both affective involvement and satisfaction. Affective involvement is a good predictor of satisfaction. This study also confirms the significant association of satisfaction with destination loyalty. Hence, the proposed model provides a good quality of theoretical framework to positively predict travel demand toward domestic and international destinations.

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