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ABSTRACT
Despite the existence of numerous published articles on website evaluations, the present tourism literature has no prior studies that examined the topics of lowest fares and shortest durations for air-tickets that are offered by travel websites. This study reports the findings of a study that investigated the practices of five online travel agency (OTA) websites. In terms of lowest airfares and the shortest in-flight durations (hereafter known as shortest durations) in four destinations for travelers who originated from Hong Kong, empirical findings showed the regional OTA outperformed other global leaders in airfares. Likewise, a smaller scale OTA offered lowest-fare air-tickets with the shortest durations. Practical implications are offered at the end of the article.
The authors would like to thank the three anonymous reviewers for offering constructive comments on an earlier version of this article. The effort from Cowoo Chen on data collection and arrangement is greatly acknowledged. This project was partly supported by a research grant funded by The Hong Kong Polytechnic University.