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ABSTRACT
This study aims to empirically examine the antecedents of film tourism experience associated with a serialized TV drama. Drawing on film tourism and media-communication studies, a theoretical model for the causal interrelationship between production values of the TV drama, audience involvement with it, and film tourism experience at its filmed location was tested empirically using structural equation modeling (SEM) methodologies. Responses were drawn from a cross-sectional data sample of international visitors via a survey executed at Daejanggeum Theme Park in Korea. The results indicate that production values and audience involvement have a direct, positive impact on film tourism experience. Moreover, the production values have a mediating, positive impact on film tourism experience through the audience involvement construct.
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Notes on contributors
Sangkyun Kim
Dr. Sangkyun Kim is Senior Lecturer in Tourism, Department of Tourism, School of Humanities and Creative Arts, Flinders University, GPO Box 2100, Adelaide SA 5001, Australia (E-mail: [email protected]).
Guy Assaker
Dr. Guy Assaker is Assistant Professor, School of Business, Lebanese American University, GPO Box 36, Byblos, Lebanon and Adjunct Research Fellow, Centre for Tourism and Leisure Management, Division of Business, University of South Australia, GPO Box 2471, Adelaide SA 5001, Australia (E-mail: [email protected]).