Modelling Consumer Behavior: An Essay with Domestic Tourists in Turkey

ABSTRACT

As past research has considered the major stages of the consumer behavior model separately, it is hardly possible to evaluate the most effective factor over final decision making. Thus, this study has a special significance, as it evaluates every stage, makes a comparison between stages, and puts forward the relationship between them. The discussion of findings is related to the assessment of data collected through a questionnaire survey among Turkish domestic tourists. Study findings have concluded a positive interrelationship among all stages of the consumer behavior model in tourism, and these findings can be regarded as sufficient evidence to support the 10 research hypotheses proposed in the study. In light of these findings, the paper also addresses both theoretical and practical implications.

KEYWORDS:

• Tourist behavior
• decision-making model
• domestic tourists
• Turkey

Additional information

Notes on contributors

Sirvan Sen Demir

Sirvan Sen Demir is an Assistant Professor at the School of Tourism and Hospitality Management, Suleyman Demirel University, Isparta, Turkey (E-mail: [email protected]).

Metin Kozak

Metin Kozak is a Professor at the School of Tourism and Hospitality Management, Dokuz Eylul University, Izmir, Turkey (E-mail: [email protected]).

Antonia Correia

Antonia Correia is with the Center for Advanced Studies in Management and Economics (CEFAGE-UE), Évora, Portugal, and is an Assistant Professor at the Faculty of Economics, Algarve University, Faro, Portugal (E-mail:[email protected]).