The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory

ABSTRACT

Temple stays are emerging global cultural attractions that provide tourists with unique experiences and influence perceptions of value and satisfaction. This study examines the influence of escape, entertainment, esthetic, and educational experiences on perceptions of functional and emotional values as well as tourist satisfaction with temple stays. The results of the study show that escape and entertainment experiences are important predictors of both functional and emotional values. Esthetic experience influences emotional value, whereas educational experience affects functional value. Both functional and emotional values influence tourist satisfaction. Theoretical and practical implications of the study results are discussed.

KEYWORDS:

• Temple stays
• experience economy
• functional value
• emotional value
• satisfaction

Additional information

Notes on contributors

Hak Jun Song

Hak Jun Song is Assistant Professor, College of Tourism and Fashion, Pai Chai University, 155-40 Baejae-ro, Seo-gu, Daejeon, 302-735, South Korea (E-mail: [email protected]).

Choong-Ki Lee

Choong-Ki Lee is Professor, College of Hotel & Tourism Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, 130-701, South Korea (E-mail: [email protected]).

Jin Ah Park

Jin Ah Park, Riahn Tour Company, #143, Taheranro, Gangnam-gu, Seoul, South Korea(E-mail: [email protected]).

Yoo Hee Hwang

Yoo Hee Hwang is Graduate Research Assistant, C. N. Hilton College of Hospitality Management, University of Houston, 4800 Calhoun Rd, Houston, Texas 77004, USA (E-mail: [email protected]).

Yvette Reisinger

Yvette Reisinger is Professor, College of Business Administration, Gulf University for Science and Technology, West Mishref, Kuwait (E-mail: [email protected]).