The Role Of Sea-Based Adventure Experiences In Tourists’ Satisfaction and Behavioral Intentions

ABSTRACT

This study investigates sea-based adventure experiences on the Greek island of Rhodes and their impact on tourists’ satisfaction, word-of-mouth (WOM) and re-experience intentions. On-site surveys were conducted using a self-administered questionnaire. Results indicated that the experiential dimensions of hedonism, escapism, and socialization were positive antecedents of tourists’ satisfaction and behavioral intentions. In contrast, flow experience was negatively related to the behavioral intentions of sea adventure tourists. Marketers should carefully design and manage sea-based experiences in order to satisfy and retain their customers.

KEYWORDS:

• Sea-based adventure experiences
• satisfaction
• word-of-mouth intentions
• re-experience intentions
• island of Rhodes
• Greece

Additional information

Notes on contributors

Amalia Triantafillidou

Amalia Triantafillidou is Assistant Professor, Technological Education Institute of Western Macedonia, Department of Digital Media and Communication, Kastoria Campus, P.O. Box 30, Fourka Area, Kastoria, 52100, Greece (E-mail: [email protected]).

Zinovia Petala

Zinovia Petala, Technological Education Institute of Western Macedonia, Department of Digital Media and Communication, Kastoria Campus, 3, Ioanni Giahia str, Analipsi, Rhodes, 85100, Greece (E-mail: [email protected]).