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ABSTRACT
This study will analyze the changing Korean tourist market to Japan, the characteristics of tourism products which the tourists consider a priority, and the demographic differences by travel choice attributes. The study measured numbers of visits to Japan, expenditure, duration of visit, area visited, preferred area, and preferred activities. A total of 316 people participated in the questionnaires and 260 samples were used for the analysis. The study suggests approaches for sustainable development of travel products and marketing strategies for the tourist market in Japan.
Additional information
Notes on contributors
Kisang Ryu
Kisang Ryu, PhD, is Associate Professor, College of Hospitality and Tourism Management, Sejong University, 209 Neungdong-ro, Gwangjin-gu, Seoul 05006, South Korea (E-mail: [email protected]).
Ji-Sook Han
Ji-Sook Han, PhD, is Director, Navi Wellness Tourism Research and Development, Saechang-ro, Mapo-gu, Seoul 04168, South Korea (E-mail: [email protected]).
Timothy J. Lee
Timothy J. Lee, PhD, is Professor, Department of Tourism and Hospitality, Ritsumeikan Asia Pacific University (APU), Beppu 874-8577, Japan (E-mail: [email protected]).