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Journal of Travel & Tourism Marketing Volume 34, 2017 - Issue 5
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Original Articles

The influence of website quality dimensions on e-purchasing behaviour and e-loyalty: a comparative study of Egyptian travel agents and hotels

Mohamed A. Abou-ShoukTourism Studies Department, Faculty of Tourism and Hotels, Fayoum University, Fayoum, EgyptCorrespondence[email protected]
&
Gamal S. KhalifaHotel Studies Department, Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt
Pages 608-623 | Received 29 Oct 2015, Accepted 28 Jun 2016, Published online: 04 Aug 2016
 
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ABSTRACT

Websites have become a channel for tourism enterprises to market and sell their services online. These enterprises are committed to improving their online services to retain customers and improving their competitiveness. This study aims to measure the effect of website quality dimensions on customer purchasing behaviour, and how this behaviour affects customer electronic (e)-loyalty. It compares the perceptions of 275 customers of travel agencies and 355 hotels using structural equation modelling. Findings revealed that website quality dimensions significantly affect the customer purchasing behaviour. The study highlighted the dimensions with a negative effect to help managers improve their website quality.

Disclosure statement

No potential conflict of interest was reported by the authors.

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