Advanced search
Publication Cover
Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 1
Submit an article Journal homepage
4,776
Views
150
CrossRef citations to date
0
Altmetric
Article

How do green attributes elicit pro-environmental behaviors in guests? The case of green hotels in Vietnam

Ho Le Thu TrangCollege of Economic, Can Tho University, Can Tho City, Vietnam
,
Jin-Soo LeeSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong
&
Heesup HanCollege of Hospitality and Tourism Management, Sejong University, Seoul, KoreaCorrespondence[email protected]
Pages 14-28 | Received 03 Jan 2018, Accepted 04 Jun 2018, Published online: 13 Jul 2018
 
Sample our Sports and Leisure journals, sign in here to start your FREE access for 14 days

ABSTRACT

This study aims to identify green-hotel attributes and determinants that contribute to guests’ intention generation for visiting a green hotel and practicing pro-environmental actions during their hotel stay. The study’s results find five dimensions (Customer benefit, Energy efficiency, Water efficiency, Recycling policy and Green characteristic) that underlie 24 green-hotel attributes. Out of the five dimensions, Customer benefit, Energy efficiency, and Green characteristic are found to positively affect pro-environmental value and attitude that in turn enhance intention to practice environmentally friendly actions and visit a green hotel, while pro-environmental value does not trigger pro-environmental attitude. Theoretical and managerial implications are discussed.

Disclosure statement

No potential conflict of interest was reported by the authors.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related Research Data

Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts
Source: Multidisciplinary Digital Publishing Institute
Gap analysis of green hotel marketing
Source: Emerald
Gender differences in Hong Kong adolescent consumers' green purchasing behavior
Source: Emerald
Importance of Green Hotel Attributes to Business and Leisure Travelers
Source: Informa UK Limited
The Antecedents of Green Purchase Intention among Malaysian Consumers
Source: Canadian Center of Science and Education
Understanding the impact of ecotourism resort experiences on tourists' environmental attitudes and behavioural intentions
Source: Informa UK Limited
Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model
Source: Informa UK Limited
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
Source: SAGE Publications
Hotel guests' preferences for green guest room attributes.
Source: SAGE Publications
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH
Source: American Psychological Association (APA)
Consumer Trust, Value, and Loyalty in Relational Exchanges:
Source: SAGE Publications
The theory of planned behavior
Source: Elsevier BV
The role of extraversion and agreeableness traits on Gen Y’s attitudes and willingness to pay for green hotels
Source: Emerald
Perceived product necessity, perceived value, customer satisfaction and affective attitude: an integrative model
Source: Informa UK Limited
Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices:
Source: SAGE Publications
Perception of Green Hotels Among Tourists in Hong Kong: An Exploratory Study
Source: Informa UK Limited
First-class airline travelers' tendency to seek uniqueness: how does it influence their purchase of expensive tickets?
Source: Informa UK Limited
Eco-friendly Attitudes, Barriers to Participation, and Differences in Behavior at Green Hotels
Source: SAGE Publications
The roles of green perceived value, green perceived risk, and green trust
Source: Emerald
Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns
Source: Informa UK Limited
The Environmentally Friendly Programs in Hotels and Customers' Intention to Stay: An Online Survey Approach
Source: Informa UK Limited
Consumers' Perceptions of Green Marketing in the Hotel Industry
Source: Canadian Center of Science and Education
Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers
Source: Wiley
Hotel Guest’s Perception and Choice Dynamics for Green Hotel Attribute: A Mix Method Approach
Source: Indian Society for Education and Environment
An exploratory study of attendee perceptions of green meetings
Source: Informa UK Limited
Environmental performance of tourism accommodations in the protected areas: Case of Goreme Historical National Park
Source: Elsevier BV
Perception of Green Hotels in the 21st Century
Source: Grand Valley State University Libraries
Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle
Source: Emerald
Cognitive structure and attitudinal affect.
Source: American Psychological Association (APA)
Community attachment, tourism impacts, quality of life and residents’ support for sustainable tourism development
Source: Informa UK Limited
Socio-Environmentally Responsible Hotel Business: Do Tourists to Penang Island, Malaysia Care?
Source: The Haworth Press
Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes
Source: Multidisciplinary Digital Publishing Institute
Developing a new understanding of markets: reinterpreting the 4Ps
Source: Emerald
Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention
Source: Emerald
Origins and Functions of Positive and Negative Affect: A Control-Process View.
Source: American Psychological Association (APA)
Environmental management: A Study of Vietnamese Hotels
Source: Elsevier BV
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Source: Oxford University Press (OUP)
An Investigation into the Determinants of Customer Satisfaction
Source: JSTOR
An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.
Source: Elsevier BV
An Investigation into the Determinants of Customer Satisfaction
Source: JSTOR
Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
Source: Emerald
Academic Integrity in the Business School Environment: I'll Get by with a Little Help from My Friends
Source: SAGE Publications
Green Marketing: Hotel Customers’ Perspective
Source: Informa UK Limited
A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews
Source: Multidisciplinary Digital Publishing Institute
Implementing Sustainability in Service Operations at Scandic Hotels
Source: Institute for Operations Research and the Management Sciences (INFORMS)
Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors
Source: MDPI AG

Linking provided by 

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.