Environmental knowledge and consumers’ intentions to visit green hotels: the mediating role of consumption values

ABSTRACT

The aim of this research is to explore the effect of environmental knowledge on consumers’ intentions to visit green hotels through consumption values. The research data was collected using the questionnaire survey. The results showed that environmental knowledge is significantly related to consumption values of consumers, which in turn has significant impacts on the visiting intentions. Moreover, this study also found that consumption values mediate the relationship between environmental knowledge and the intentions to visit green hotels. According to the results, the implications, limitations, and the directions of follow-up research were discussed.

KEYWORDS:

• Environmental knowledge
• functional value price
• functional value quality
• social value
• emotional value
• mediating effect
• visiting intentions
• green hotel
• Chinese context
• structural equation model

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by the National Natural Science Foundation of China [71601174]; China Postdoctoral Science Foundation [2018M632555]; Fundamental Research Funds for the Central Universities [WK2040150015].