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Journal of Travel & Tourism Marketing Volume 36, 2019 - Issue 4
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Article

Toward a model of destination resident–environment relationship: the case of Gulangyu, China

Lujun SuSchool of Business, Central South University, Changsha, ChinaView further author information
,
Songshan (Sam) HuangSchool of Business and Law, Edith Cowan University, Perth, AustraliaCorrespondence[email protected]
View further author information
&
Joanna PearceSchool of Business and Law, Edith Cowan University, Perth, AustraliaORCID Iconhttp://orcid.org/0000-0002-9260-4842View further author information
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Pages 469-483 | Received 28 Sep 2018, Accepted 03 Jan 2019, Published online: 17 Feb 2019
 
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ABSTRACT

This study tested an integrative model to better understand residents’ environmentally responsible behaviour (RERB) and willingness to sacrifice for the environment (WTS) using a sample of 430 residents on Gulangyu Island in China. Results show that destination environmental quality and eco-friendly reputation directly affected resident environmental identification and environmental commitment. Destination eco-friendly reputation directly influenced RERB and WTS. Both resident environmental identification and commitment directly affected RERB and WTS. Furthermore, environmental identification and environmental commitment fully mediate the effects of environmental quality on RERB and WTS, and partially mediate the effects of destination eco-friendly reputation on RERB and WTS.

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This study was supported by the National Natural Science Foundation of China (No. 71774176; 71573279), Natural Science Foundation of Distinguished Young Scholars of Hunan Province (No. 2017JJ1032); State Key Program of National Natural Science Foundation of China (No. 71431006).

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