The dark side of co-creation in a tourism experience: an exploratory study of the different types of ill-being

ABSTRACT

The present article aims at exploring the concept of ill-being by setting a typology of tourism experiences and the associated forms of ill-being. A qualitative study was conducted on 31 French-speaking tourists. It reveals different types of tourism experiences (commercial/non-commercial) and forms of participation (interaction/active participation). Several types of ill-being have been identified. Managerial recommendations are provided to tourism professionals on how to improve the experiences of their customers according to each type of ill-being.

KEYWORDS:

• Types of ill-being
• experiences
• forms of participation
• tourism
• co-creation
• qualitative study

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

1. « Tourism: Driving trade, Fostering development and connecting people » (Organization Mondiale du Tourisme): http://cf.cdn.unwto.org/sites/all/files/pdf/tourism_driving_trade_fostering_development_connecting people.pdf.

2. https://meetthelocals.se/en/about-meet-the-locals/.