Understanding travel risks in a developing country: a bottom up approach

ABSTRACT

This paper explores travel risk associated with natural disasters focusing on a developing country context using a bottom-up approach. A mixed method was used to identify seven travel risk types from tourists’ perspective. The exploratory sequential design was applied to 52 respondents in the qualitative phase and 605 respondents in the quantitative phase. The study area was West Sumatra, Indonesia, a popular tourist destination that is prone to natural disasters. This study found different dimensions of travel risk and provide scales for future research in Indonesia and other developing countries.

KEYWORDS:

• Travel risk
• bottom up approach
• natural disaster
• mixed method
• crisis and disaster tourism
• Indonesia
• developing country

Disclosure statement

No potential conflict of interest was reported by the authors.